"We need a new website." We hear that just about every day. To which we say, "Yes, but." Yes, you might need a new website. But you really need a way to strengthen your brand online and to integrate your online brand with your entire operation and drive orders through this online channel. And that's where we can help.


Successful e-commerce revolves around common sense, a solid online strategy, great product presentation tools, security and intelligent marketing. And, creating an extraordinary customer experience. We'd like to briefly walk you through our approach to e-commerce, relationship marketing and how an online channel can transform your business.

Most websites give you a handle on the basics. They showcase what you do, who you do it for, how it all works. They're mainly a vehicle for information, not actual transactions. An e-commerce specialty retailer focused site is quite a bit different. You buy directly from the website. Any time, any place, at any quantity. From anywhere in the world.

At Whereoware, that's exactly what we do - but with an important twist. We build powerful, sales-driven, secure, ecommerce websites that are specifically designed for wholesalers and manufacturers who sell to independent retailers worldwide. We connect buyers and sellers profitably. Our total solution attracts buyers, engages them, and brings them back again and again. That's our niche.

So what exactly makes our sites so different? Everything we do is designed to help you sell directly to your independent retailer customers. We've developed a powerful, virtual catalogue application - Active Merchandiser - that brings your product line alive on the web. We couple that with a proven web-based marketing program that engages your customers and keeps them coming back for more. We help you create a strong customer buying experience, as a lead-in to repeat business. For us, ecommerce is about opening new channels while continuing to mine existing ones. Contact us to learn more.