Whereoware has built a rapidly growing software and professional services business serving manufacturers in the Gift, Home and Lighting Industries with proven success and great endorsements from the leading players. Founded by Gift and Home Industry veterans in 1999, Whereoware benefits from unique insights into the complex operational and marketing challenges faced by today's manufacturers and translates this expertise into solutions that are right for today. In a world where traditional sales and marketing channels are increasingly losing market share, companies are turning to the Internet to find operating efficiencies and new ways to capture and service customers. No other channel can match the current or future sales potential of the Internet. However, the complexity of executing a market-driven strategy combined with the intricate operational issues surrounding a database driven, web-based sales and marketing strategy exceeds a manufacturer's typical internal IT capacity.



Whereoware helps companies use technology and the Internet to grow sales and improve service to its customers.

  • We build and manage eCommerce websites with a tested, reliable and repeatable technology.
  • We link marketing campaigns to these sites enabling quantifiable sales gains.
  • We give companies the ability to market on a 1-to-1 basis to their customers through website, email and printed sales tools.
  • We provide the next generation of online merchandizing, improving the product presentation for individual users.
  • We make custom print-on-demand software that improves sales preparation and presentation.
  • Our process and technology is transportable across industries.


Whereoware helps companies apply a proven outsourced solution to integrate the information from their back office systems into customer specific web and marketing solutions. With online buying accelerating quickly, a piecemeal approach creates risk of a failed project with commensurate loss of sales and market share. An integrated outsourced solution tightly focused on what they are most interested in (sales) becomes a more attractive option.